Ford introduces Service Price Promise

KT NEWS SERVICE. Dated: 2/14/2017 12:52:08 PM

JAMMU, Feb 13: Ford India, perceived as the high maintenance auto brand is only a bygone chapter of history. Keeping the needs of its customers as utmost importance, it has incessantly been working towards breaking the myth around the cost of service on its wide range of product portfolio. And, to provide the first-hand experience of this transition Ford India organized a visit at its Technical Training Center in Manesar.
Embarking on the next phase of growth, Ford is focusing on creating a differentiated experience for its customers, rooted in trust, transparency, and attentiveness.
Ford has introduced Service Price Promise via the service price and parts price calculator on its website to ensure total transparency. The price promise allows the customer to know the cost of periodic maintenance or parts even before booking the service at a Ford dealership. Using the Cost Calculator, customers today carry a print out of the web quote and get treated to complete trust and transparency with their service experience at any Ford dealership.
Ford Service Price Promise joins a whole host of features and services launched by Ford to ensure customer convenience, accessibility and affordability.
The ‘Sub Assembly Levels for Repairs’ enables a substantial saving in the overall ownership costs by breaking up an auto part into sub-components. Ford’s latest offering Figo Aspire offers unparalleled ownership experience with close to 850 parts available under sub-assembly.
Ford has worked with supplier base to attain increased levels of localization on the products, thereby achieving competitive price points while maintaining high quality. Ford’s continued focus on Cost of Service was recognized in the Spare Parts Price Study by India leading automobile magazine, Autocar India. According to the independent survey of parts pricing, Ford has been rated among the most affordable against a formidable set of competitors.

 

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