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Indecent advertisements

Kashmir Times. Dated: 4/27/2014 11:08:36 PM

Dear Editor,
Union government in past has banned advertisements of products like under-wears and other products using undesirable sexy pictures showing bad taste towards women. Many-a-times, products with such advertisements later banned by Union Ministry of Information & Broadcast get added and free publicity because of being in news. Rules should be made more stringent for making it a criminal non-bailable offence for those responsible in any manner with publication/airing/production etc of such advertisements apart from imposing heavy penalties. Union I&B Ministry should also ensure that liquor-companies like Kingfisher may be effectively checked to misuse women as show-pieces in their calendars and diaries.
Union Health Minister has also taken up issue of surrogate advertisements for harmful products like liquor or tobacco products with Union I&B Minister. Interestingly total advertisement-cost on items which are used to promote company’s brand-name in many cases is even more than total sale-amount of advertised products clearly hinting at indirect advertisements of liquor or tobacco-products. Even many such advertised items are distributed free with main liquor or tobacco-products.
—Madhu Agrawal,
1775 Kucha Lattushah
Dariba Delhi.